Ahmedabad-based Bummer, a new-age innerwear brand focused on crafting comfortable underwear for Indian millennials, has seen threefold growth in its revenue in the last six months.
The brand is now in discussions with investors and venture capitalists about raising more than Rs. 11 crore in the near future.
Furthermore, the brand intends to generate Rs.5 crore in revenue month-on-month by the end of 2022.
Founded in 2020, Bummer has sold over one lakh products since its inception, with repeat purchases accounting for nearly 25 per cent of total sales. It also intends to add three new prints to its existing loungewear collection, as well as introduce one new print across all categories.
Speaking on the growth, Sulay Lavsi, Founder & CEO, Bummer, said “The initial months have been phenomenal as we have strengthened our position and deepened our presence in the innerwear markets. We have received a lot of appreciation from our 40,000+ consumers; however, most importantly, the critical inputs we have received, keep pushing us to our limits to do way better, for them, and for the planet.”