The Lenzing Group, the market leader in wood-based specialty fibres, hosted ‘The Lenzing Conclave’ at Salem.
The conclave, an India-first initiative by Lenzing group, aimed at empowering the textile industry with best global practices in sustainable textile.
The event featured insightful discussions with industry experts and leaders with a focus on the regional traditionalwear market.
The conclave witnessed participation from Indian traditionalwear manufacturers, traders and spinners who utilised the opportunity to absorb from the experiences of some early adaptors of sustainable traditionalwear products in India.
Insightful panel discussion on adoption of new age fibres in traditional wear and its overall scope featuring experts from design, retail and supply chain received much appreciation from attendees.
Lenzing also displayed their latest range of product innovations, which included sarees, dhotis and shirts made from TENCEL™ fibres.
The new innovations incorporate the globally sought after attributes of TENCEL™ fibres, like superior softness, comfort, elegant aesthetics and high environmental standards, into the traditional wear outfits.
S. Jayaraman, Senior Commercial Director, Lenzing Group, AMEA and NEA, shared “At Lenzing AG, we have been developing solutions for tomorrow’s challenges with single-minded focus on balancing three ‘Ps’ – People, Planet and Profit. We understand that the textile industry is a key revenue generator for the Indian economy; unfortunately, it is also one of the most polluting. Mitigating the environmental impact of the industry requires joint efforts from all stakeholders, and with that in mind we intended to connect with the Salem traditional wear industry which plays a significant role in the traditional wear category for the region. ‘The Lenzing Conclave’ is representative of our efforts in steering the country’s textile industry towards more responsible practices.”
“We are truly encouraged by the heartening response at Salem for ‘The Lenzing Conclave’ and will take the initiative to more textile hubs across the country in the coming months. We would also like to thank our partners for being part of this initiative and contributing to making the initiative very engaging, educative and positive,” said Avinash Mane, Commercial Director, Lenzing Group, South Asia.
Prior to hosting the conclave in Salem, Lenzing also hosted a conclave at Solapur in Maharashtra in collaboration with Textile Development Foundation and at Rajapalayam in collaboration with the Rajapalayam Spinners Forum.