Shades of India, the fashion and lifestyle business, organised shopping fairs at its Mumbai and Delhi stores and will be holding upcoming shopping events in future.
Notably, its Annual Garden Sale was held in Delhi in 2019 and was also organised in Mumbai for the first time.
Both the events exhibited products ranging that included Ayurvedic wellness goods from Vedic Tattva, textile table runners, ethnicwear, jewellery and winter wear, amongst others in the bridge-to-luxury segment of the market.
This year, safety of the visitors was of top priority, as the shoppers were required to wear face masks and book slots to attend the event.
The high registration numbers led to extension of the event till 24 December to enable all shoppers to attend whilst maintaining social distancing regulations.
Moreover, the shoppers also received WhatsApp shopping services that allowed them to browse the product selection, while they were at home.
Shades of India recently launched winter festive womenswear collection, which was also available at both the events.
The collection included kurtas in dark and jewel toned hues embellished with golden Gota work.
The successful commencement of the event has motivated the company to come up with further new events soon.