Clothing and accessories brand Payal Singhal has partnered with personalized hat brand Myaraa by Namrata Lodha to unveil the ‘Blossom’ hat collection. This new line, inspired by fusion styles and botanical elements, is set to launch soon.
On 4th September, Myaraa teased its new hat collection on Facebook, announcing, “As the seasons shift, let your style bloom with our upcoming hat line. In partnership with Payal Singhal, we’ve crafted pieces that add warmth and grace to your look. Coming soon!”
The collection includes straw visors embellished with tactile floral appliqués in various colours. The line is designed to blend style with sustainability.
Myaraa offers its headwear for women, men, and children through its direct-to-consumer e-commerce store, which provides international shipping. The brand has also partnered with New York-based designer Kate Stoltz to introduce a range of straw hats featuring printed scarves woven through them, as per the brand’s website.
Founded by Namrata Lodha at the age of 52, Myaraa has expanded to serve customers in 50 countries. Lodha drew inspiration from the wheat farms of her native Madhya Pradesh and the way agricultural workers would fashion accessories from leftover wheat grass.