adidas launches new campaign ‘#FasterThan’ with focus on women in sports.
The campaign decodes the significance of word ‘fast’ as a personal feeling – empowerment of being faster than challenges that might hold one back from fulfilling their potential.
The motive behind this campaign is to raise toast to the women in sports, motivate more women and break stereotypes.
Through this campaign, the sportswear giant aims to put light on the inspirational stories of real women, influencers and athletes from different walks of life through the medium of a film.
adidas has teamed up with Padma Shri Awardee Saikhom Mirabai Chanu (world champion in weightlifting), Himanshi Goyal (an advocate of body positivity) and Nishriin Parikh (a 53-year-old professional body sculptor).
Manish Sapra, Senior Brand Marketing Director, adidas India remarked “‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”
With a belief that sports have the power to change lives, adidas aims to inspire more women in India to take up sports. Therefore, as a part of their 2020 strategy, the group will focus on ‘Women in Sports’.