Polo-inspired smart casual brand US Polo Assn has teamed up with Bollywood star Palak Tiwari to debut its Autumn/Winter 2024 womenswear collection. The brand is furthering its expansion across India through an omni-channel strategy.
“I don’t suppose anyone needs to explain why collaborating with US Polo Assn is so appealing,” Tiwari shared about the partnership. “It’s such a famous brand, deeply rooted in the culture. Every time I drive over Mumbai streets, I see innumerable people wearing US Polo Assn clothing. I feel proud of this association.”
Tiwari initially teamed up with US Polo Assn two years ago, and the brand aims to leverage her pan-India appeal to reach new customers. US Polo Assn is expanding its presence in India with an omni-channel strategy and recently opened its largest physical store to date in Bengaluru in February.
“This might be my favourite collection— a perfect mix of the old and the new, blending contemporary and classic elements,” Tiwari said of the new line. “The colors are exquisite and elegant. I’m excited for people to experience its freshness.”
US Polo Assn’s latest collection includes casual items like denim dresses and polo shirts with folk-inspired collar details, as well as office-fitting blouses and trousers in their western wear range.
