Sarafan Technology now helps you dress like your favourite celebrity

by Apparel Resources News-Desk

13-August-2018  |  2 mins read

AI in online fashion retailing
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Sarafan Technology has introduced its latest Artificial Intelligence (AI) technique to help Indian shoppers dress up like their favourite celebrity. The company is searching for partners within the country’s fashion labels and is currently in talks with a number of leading brands to offer their services.

Sarafan AI offers a self-learning technology that acts according to the user’s behaviour and expert data to provide relevant options for the user. It was launched in the Indian market last year and its technology helps customers mark out clothes, shoes, accessories and other items in photographs on the internet.

Notably, Sarafan recognizes products, redirects consumers to websites, which eventually leads to a boost in sales for brands.

Andrey Korkhov, CEO, Sarafan Technologies was quoted as saying by a media house that the company’s strategy is to provide simple but very smart advertising tool to the Indian market which can merge media and fashion brands. “At present, over 350 fashion brands are applying Sarafan advertising tools in their operations, hundreds of them work in India,” he added.

Additionally, he cited that with the help of Cost Per Action (CPA) model, an online advertising pricing model where the advertiser pays for a specified acquisition, the company can collaborate with leading brands like Shoppers Stop, Ajio, Jabong, Myntra, Max Fashion, Limeroad and others.

In a press statement issued, the company said that, for fashion retailers, Sarafan is a high-end channel to attract customers, as those users who follow the link in the widget are interested in a particular product and are ready to buy. It helps them acquire 96 per cent new users with ROI of 86 per cent.

The widget is currently being used by over 150 websites across the world and it can be added into any website, considering the traffic the AI monetizes photo content on the CPC, CPA and CPM models.

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