CALA, a New York based collaboration and production platform, has announced the launch of an all in one collaboration tool intended for use within the fashion production industry.
The tool connects a user-friendly design interface with a curated production network. It briefly analyses a project’s needs and provides its user with the number of possible options such as selection of production, financing, built in network, real time pricing and fulfilment partners to help complete the supply chain process. This system allows its users to create their items with a constant and integrated access to their entire production chains. Plus, brands can benefit from financing options that enable them to sell products without a large investment.
A group of 200 leading creatives within the fashion industry have been working on the concept since March this year. Its partners include Buffalo London, KidSuper and Office Magazine. Over 90 product styles have already been produced using the system resulting in over 8,000 apparel units. In addition, the system also provides consultations in design, marketing and brand strategy.
“Before CALA, we would work with a different factory in a different country every time we did a new order –it was pretty much a mess and basically everything you could think of that could go wrong, went wrong at some point.” – Colm Dillaneaka, Artist and Designer, KidSuper
He added, “We started with just one style on CALA and after our first experience immediately submitted our second and third. Now, when we sell out of a product it takes literally 5 minutes to re-up on our order and it’s in our customers hands in weeks, not months.”
“Today, many of the world’s most creative individuals have an audience and a vision, but lack the access to infrastructure and working capital that is required to make them successful. Our vision is to leverage technology to remove these roadblocks, allowing designers to spend more of their time and energy on what they love–the creative aspect–and CALA will take care of the rest.” – Andrew Wyatt, Chief Executive Officer, CALA
CALA is currently operating on an invite-only basis and has a waitlist of over 1,500 designers wanting to join.