by Apparel Resources News-Desk
17-April-2019 | 1 min read
Technology leader IBM is working on ‘Smart Mirror’ and plans to tie up with offline retailers for the same. The company will launch the technology in Vero Moda stores and is in talks with other retailers as well.
The Smart Mirror will enhance the customer’s in-store shopping experience through interactive fitting rooms which will connect retailers and customers digitally. The mirror will assist customers in understanding what product features are suiting them and can also recommend changes.
Kamal Singhani, Managing Partner, Global Business Services, IBM India and South Asia said, “The plan is to convert more footfalls into actual sales at these stores.”
The company has also planned to integrate artificial intelligence into its supply chain in order to improve the efficiency “We are building fashion taxonomy by analysing current fashion trends from multiple sources such as catalogs, articles, blogs, images, social media and predict future fashion trends. It currently categorizes colours, print and style,” added Singhani. The technology bridges the gap between the customer and merchandiser that will further help in improvising the inventory for the retailer.
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