Birla Cellulose, a sustainable fibre company, has introduced “Birla Connect,” a consumer access site, to bolster its dedication to customer centricity and digital transformation by fusing technology with user-centric features.
“Our Group’s Purpose is deeply rooted in the customer-first approach,” stated ManMohan Singh, CMO of Birla Cellulose. “Our clients are our first priority, and we are here to improve lives, foster trust, and be proactive and accountable. Birla Connect is more than simply a tool; it is a manifestation of our dedication to improving the intelligence, effectiveness, and personalisation of our customers’ interactions with us.”
The purpose of the customer access portal is to provide a one-stop shop for all customer communications. Birla Connect caters to a worldwide audience by offering a variety of language options.
Birla Connect users use live GPS tracking to manage their delivery and see their account balances and transaction details in real time. Users may check their credit and debit notes, billing information, and invoices in one location, as well as attach images and videos of their orders, to facilitate quick and efficient order resolutions.
“Birla Connect is a significant step in our customer-first innovation journey,” stated Suraj Bahirwani, head of worldwide sales for Birla Cellulose. “Our commitment to comprehending and meeting our partners’ changing needs is reflected in this platform, which guarantees smooth and enjoyable business dealings with us.”
