Inega, a service provider for photography, models etc., has launched India’s very first digital model ‘Nila’. With this, the company became India’s first agency to represent a digital model.
This development marks India’s foray into the world of digital ramp, after other international digital influencers Sudhu and Imma Gram. Nila made her first appearance via her Instagram handle @nila.gram and via Inega’s official handle @inega.in.
The concept of virtual digital model has already been accepted internationally. Brands like Valentino, Dior and Prada have welcomed virtual models into their campaigns to complement real models.
The work of digital model is similar to that of a human model.
From brand endorsements in static and motion media to virtual fashion shows, Nila is all set to revolutionise the norms of the industry.
Nila means ‘moon’ in Tamil and she has a dusky skin tone, “We are conscious of India, who she is and what she stands for and it was important for Nila, who may one day represent India outside her geographical boundaries to reflect us,” averred Ankit Mehta, CEO of Inega.
The innovation has opened a road to create the concept of supermodels in India. The fashion world and brand endorsements are extremely dynamic ones and there is a need for newer experience and concept every time.
However, one of the major challenges for digital models in India is the sensitivity of the market where the audience needs to know and connect with whosoever is telling the narrative.