Aashni and Co, the luxury fashion retailer recently partnered with N7– The nitrogen platform to improve its online shopping experience for its customers.

The  apparel retailer has become one of London’s most coveted locations for high-end Indian fashion, attracting the interest of both fashion enthusiasts and celebrities from the city and Continental Europe.

During the pandemic they intended to create faster and greater experience platform for their Asian community. As the traffic has now exceeded a limit, they plugged N7 – The Nitrogen platform’s CDN and AI-driven Image Optimisation (AIO) products.

N7 – The Nitrogen Platform’s AIO automatically optimises images on the fly, improves speed and reduces infrastructure cost.

Post pandemic, N7 – The Nitrogen Platform’s CDN, AIO, Java Script Accelerator (JSA), and Security solutions are fast becoming one of the most popular destinations for seamless, smooth digital browsing experience for the online customers owing to its use of AI/ML technology, and subsequently, this is resulting into increased conversions.

In India, the CDN and AIO market is dominated by foreign players, but N7 – The Nitrogen Platform is the only Indian player providing quality, customised CDN and AIO offerings at a better price.

Akash Rathi, Head of Operations, Aashni and Co, says, “We evaluated quite a few CDN, JSA and AIO products, but N7 – The Nitrogen Platform has it all included in one. Our online platform has been garnering huge site visits and we want to deliver exceptional and seamless browsing and shopping experience for our customers as we know this will help us get more customers. Their JSA offering is unique and it’s accelerating our first party and third party java scripts.”

In 2016, Aashni and Co shifted its focus to the digital online store www.aashniandco.com  with the commitment to serving its prospective customers through value-added digital channels.