As per Valuates Reports, the global virtual fitting room market is forecast to grow from US $ 3 million in 2019 to US $ 6.5 million by 2025.
The main reason behind the growth is the rise in online shopping; besides, use of new technologies helps reduce the exchange and return rate and enhance consumers’ online shopping experience.
Many retailers today are leveraging the use of technology for helping customers choose the right fit garment while shopping online. One of the tech suppliers helping retailers with this is Zeekit, who has worked with retailers such as adidas, Macy’s and Modcloth.
The implementation of the technology helps shoppers in understanding how well the garment will fit them without having to actually try the garment.
The increase in the online shopping has created an opportunity to reinvent and revolutionise the way this industry operates. The Virtual Fitting rooms are a great way to encounter one of the biggest issues of sizing and fit for the e-commerce industry.