Woodland, the footwear and apparel brand, has increased its focus on online business amidst the disruption caused by pandemic. Going forward, the company expects a strong online sales and sales recovery with this initiative.
It also plans to halt its offline expansion plan for now as it had suffered a great loss during the lockdown period. Also, with the decrease in the sales of its premium leather it has altered its product portfolio and increased its focus on low-cost offering to increase its revenue.
“Some losses in sales through physical stores have been compensated by e-commerce. Post-Covid, online sales have jumped to around 19 per cent, almost double of pre-Covid levels. We should be able to end the year with 60-70 per cent of last year’s turnover,” said Harkirat Singh, Managing Director at Aero Club (makers of Woodland).
Woodland was launched in India in 1992 and now owns around 600 company-owned stores and 5,000 multi-retail outlets across the country. The company plans to achieve sales of Rs. 2,500 crore (US $ 346.2 million) by the fiscal year 2025.