Showroom B2B, a Delhi NCR-based technology-enabled apparel manufacturing and B2B supply chain platform, has raised US $ 17 million in a combination of equity and debt funding. The Series A round was led by Cactus Partners, with participation from Zephyr Peacock, Jungle Ventures, Accion Ventures and NBD Ventures, along with Lighthouse Canton and Alteria Capital.
The company operates at the intersection of merchandising, manufacturing and technology, offering an integrated design-to-delivery sourcing model for organised apparel retailers, brands and buying houses. Its platform is designed to enable predictable execution at scale, addressing key challenges in cost, quality control and timelines within the apparel value chain.
Commenting on the fundraise, Co-Founder Abhishek Dua said the capital infusion would enable the company to build a more resilient and transparent apparel supply chain for organised retail and brand-led sourcing programmes. He stated that the company’s focus had consistently been on execution, ensuring design accuracy, cost optimisation, quality assurance and timely delivery at scale. He added that Showroom B2B would continue investing in systems, talent and manufacturing capabilities to enhance speed, predictability and operational depth for its customers.
The funds will be deployed to expand manufacturing capacity and strengthen partnerships with large enterprises as well as small and mid-sized retailers and manufacturers. Co-Founder Shubham Gupta said that as customer requirements become increasingly complex and scale-driven, the company remains focused on developing reliable manufacturing capacity and transparent execution frameworks. He added that the funding round would support long-term sourcing partnerships while enabling smaller manufacturers to integrate into organised, enterprise-led supply chains.
Amit Sharma, General Partner at Cactus Partners, said the company is addressing the fast-growing aspirational consumer segment in India by manufacturing apparel and optimising supply chains for value retail players and, increasingly, direct-to-consumer brands. He noted that Showroom B2B is solving a critical challenge for value retailers by leveraging technology to deliver quality, transparency and predictability at competitive price points. He added that Cactus Partners was pleased to invest alongside Jungle Ventures, Zephyr Peacock, Accion and other participants in the round.
With the completion of its Series A funding, Showroom B2B aims to consolidate its position as an integrated apparel manufacturing and B2B platform, supporting India’s broader ambition to scale textile and garment manufacturing capabilities while improving efficiency, predictability and speed across the supply chain.
