Avani’s journey, as its Founder Rashmi Bharti says, was very challenging given the harsh weather, the inaccessibility and the wilderness of the Himalayas. But it had so much beauty and grace that the challenge was minor…

Collaboration between similar brands or retailers may have been a known territory. However, collaboration between an unlikely pair or a brand and a retailer or an apparel designer and a footwear brand and the likes is new and mostly brought

Here is a rundown on how the market for hemp, one of the most sustainable fabrics, is looking at present, especially from India’s POV.

Recently during the ASW Marketplace vendor meet session, Ramesh Gunasekaran, Head Sourcing at Easybuy - Max Retail Division, Landmark Group and a seasoned apparel professional, shared his views about the value retail segment, the strategy o

What are the changes that the apparel industry needs to adopt on priority basis? Anindya Ray, a seasoned apparel professional, EVP and Chief Sourcing Officer, Arvind Lifestyle Brands Limited, shares his thoughts on the same at ASW Marketpla

SME apparel manufacturers are taking several initiatives in Post-Covid era, be it investment in latest but not very costly technology, changing their product offerings and cutting cost wherever possible. While few are still following wait a

With sizing becoming a uniform, easy to achieve apparel parameter, are we embracing the ‘same price tag’ for all sizes’?