Innovation and restrategising have always proved to help businesses reinvigorate in the challenging times. The ongoing pandemic has brought the overall fashion supply chain into focus and has ultimately driven them towards sustainability wh

This feature discusses the challenges brands and MBOs faced during the pandemic, the problem of excess stock, key growth drivers and what they’ve had to tweak in order to address the consumer’s evolving needs.

Personalisation and customisation are at the core of The Pant Project’s offering. Brainchild of Founders Dhruv and Udit Toshniwal, The Pant Project is highly modern and caters to the men of all age groups with equal prowess, courtesy the

Amazon reported 40 per cent year-on-year (YoY) growth in its fashion category in the financial year 2020-21. In conversation with Saurabh Srivastava, Director & Head – Amazon Fashion India, on the online giant’s survival strategies duri

A report by Research & Markets suggests that the global market for swimwear and beachwear estimated at US $ 19.5 billion in the year 2020, is projected to reach a revised size of US $ 27.6 billion by 2027.

Zilingo initiated its journey in the year 2015 as an e-commerce platform for merchants to sell products to end consumers and later realised that while merchants had numerous ways to sell online in the B2C space, digitised supply chain solut

Jaspreet Chandok, Head of Lifestyle Businesses at RISE Worldwide and Sunil Sethi, Chairman of FDCI together discuss the future of the Indian fashion industry, the current buying pattern and the advantages as well as challenges of shifti

According to a recent report, retail sales was down by 49 per cent in April as compared to the April sales level in 2019. On the other side of the world, retailers have reported ‘back to store’ trends given the vaccination boosting conf

Indian hosiery market is a Rs.25,000 crore business and growing at a rather commendable rate at present too despite the severe economic implications of the first and second wave of COVID-19. Lux Industries, India’s premium hosiery company