trueBrowns is a digital only brand, with 100 per cent online sales with multi-channel presence on third party retail platforms such as Myntra, Nykaa Fashion, Ajio, Jaypore etc., which contribute to about 95 per cent of the sales. But for 20

While the fashion brands and retailers are running the second largest retail industry in the country, they are no more interested in restricting themselves to just clothes and fashion, but are wandering from the wardrobe to the living rooms

Deloitte India has laid a structured framework to thrive in the New Normal including a deeper understanding of the market segments, understanding nuances of the consumers they target and adopting an omnichannel strategy mapped to each consu

Athleisure as a category was already accelerating during the pre-COVID days and now, owing to ‘Work From Home’ as also the fitness needs of the consumers, the segment is witnessing significant acceleration. According to Technavio, the a

Couple entrepreneurs are supported by statistics according to which one-third of the total family-owned businesses are owned and operated by married couples. While there are innumerable challenges of working together, it can also help the g

In this feature, we shed light on how each of the directions set by the recently concluded International Fashion Forum are going to impact the fashion and retail industry in the time to come.

On-demand, in comparison to ready-to-be-shipped model, allows brands and retailers to manufacture clothing as per demands. Does this look like a viable model?

Founded in 2020 by IIT Delhi Alumni, Fashinza democratises the fashion supply chain to make it faster, more flexible and sustainable using technology and machine learning. In conversation with Founders Pawan Gupta and Abhishek Sharma…

Apparel Resources delves deeper into the amalgamation of fashion and beauty segment and how the two categories bode really well together.