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Brands scoring big in IPL…

So far more than 12 apparel or textile brands have invested in IPL. Apparel Resources explored their strategy for the same and what they gained.

May 27, 2019  |  Retail

FabAlley, Tapping the Plus-Size Women’s Apparel Segment with Panache

Plus size women’s clothing segment is growing at a phenomenal rate in India and is estimated to reach US$ 5-6 billion by 2020.

May 10, 2019  |  Retail

Here’s how Puma has attained No. 1 position in Sportswear Category

The global sportswear market is projected to reach US$ 231.7 billion by 2024 and this has given push to a number of retail brands in the segment trying to grab a piece of the market share.

Apr 29, 2019  |  Retail

Ludhiana-based Octave Clothing plans to tap tier-2, tier-3 mass markets

Leading clothing brand Octave Clothing registers a turnover of more than Rs. 250 crore for the fiscal year 2018-19. the Ludhiana-based company is now eyeing tier-2, tier-3 mass markets.

Apr 24, 2019  |  Retail

Patanjali Paridhan’s ‘Made in India’ strives to gain over the major share of international brands

Prizing itself on the concept of 'Make in India', Baba Ramdev's homegrown brand, Patanjali Paridhan aims to offer the best quality and fashion at unbeatable prices.

Apr 12, 2019  |  Retail

The paradigm of emerging markets: Retail evolution in the Indian hinterland

According to Census 2011, India has a huge population living in the rural areas, counting to around 68.84 per cent, and this explains the kind of impact it has on the Indian economy.

Mar 28, 2019  |  Retail


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