As pandemic hit the world, the right chores were touched by the brands in terms of creating a better and sustainable world. The fashion industry has changed at quite a notable speed all these years, pushing physical and virtual worlds to co

The complex nature of apparel product manufacturing has resulted in a lack of trust along the supply chain partners. The journey of products, from raw material to finished goods, often spans multiple geographies, manufacturing sites and age

The New Normal is all about stepping into the digital era and technology companies are bending the rules to make brands reach their customers with ease, in a seamless way. Shoppable videos is the new trend, picking up a lot of momentum and

The recent implementations – from robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms – clearly indicate that technology is automating, personalising and speeding up every aspect o

The first thing that can be easily seen behind the apparel brands’ perspective in the journey of digital transformation is their product’s characteristics and then comes the rest.

There has been already a saturation point and the retailers can’t go for much lower prices than they are already getting in different sourcing places and the only solution remains to build efficiencies and productivity. Here comes the cru

A recent conference of Alvanon, a leading fashion tech company, addressed prevailing issues head-on and identified four key areas where a change must be effected. These areas are – Data Collection & Standards; Creating & Marketing; Produc