Avani’s journey, as its Founder Rashmi Bharti says, was very challenging given the harsh weather, the inaccessibility and the wilderness of the Himalayas. But it had so much beauty and grace that the challenge was minor…

Ethic Attic, as the name suggests, is all about ethical living and consumption. Ethic Attic focuses on elevating the Fair Trade practices amongst artisans, getting them market ready and connecting them with Fair Trade markets.

Various research and surveys across the globe show that customers nowadays are more curios and concerned to know about brands’ sustainable initiatives, CSR activities and that too in their entire supply chain. The same was reflected in th

A new brand, Maikai, within a short span of time, has built a reputation for itself and is becoming consumer’s favourite just by virtue of word of mouth publicity. But what’s unique is that the brand is selling handblock sports bra.

Sustainable menswear brands are starting to make waves in the fashion scene, but a substantial lack of accessible choices remains a significant challenge for consumers. Here’s how brands can capture market share in the department as share

In apparel manufacturing industry now, professionals are focusing on every aspect of the entire supply chain. Circular design is also as important as any other initiative or process in this regard. Concept of any apparel starts and finalise

Already facing major challenges like less business, high costing, the industry witnessed a major cost-cutting this year, be it giving gifts to their staff, bonus or even celebrations at the factory/office premises. Diwali was not a fun affa

On the basis of a recent report of Clean Clothes Campaign (CCC) ‘Out Of The Shadows: A Spotlight On Exploitation In The Fashion Industry’, it can be said that looking at the track record of top brands so far, there are no chances that i

A talk with the finalists of the second edition of Circular Changemakers by LFW 2020 about the concepts behind their unique start-ups and how they are planning to change the industry with their own perspective of Circular Fashion via this p