Indian denim brands are working on strategies like maintaining high quality, aggressive marketing, rapid penetration across the country to maximise reach and being more environment-friendly as they aspire for long-term market growth.
Manufacturing
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INVIYA® is a leading manufacturer of Spandex and it is the company’s constant endeavour to practise and promote sustainability and achieve zero wastage through research and innovation.
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From established players to emerging mills, one thing that runs common for all the denim manufacturers is the emphasis on product development as despite the cost factor, more products and newer offerings always attract everyone.
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The ‘Advantage India’ scenario is attracting major apparel manufacturing groups both from India as well as the global level to invest big time in the country. Korea’s Youngone, Sri Lanka’s Brandix, India’s Laguna Clothing are a fe
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Manufacturing
Mukesh Bansal, EVP, Marketing, Vardhman Textiles Ltd.: ‘The best years for textiles business are yet to come’
In discussion with Apparel Resources (AR), Mukesh Bansal, EVP, Marketing at Vardhman Textiles Ltd., discusses about the several ups and downs of the industry and the textile industry’s bright future owing to multiple supportive factors.
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Manufacturing
Sagrika Jain, ED, Vardhman Textiles: Managing the company holistically – not only the business part but also the social aspects
In a candid conversation with Apparel Resources (AR), Sagrika Jain, ED, Vardhman Textiles, shares about the company’s exclusive product offerings, marketing and sustainability initiatives and the road to future growth.
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Vardhman Textiles Ltd., recently organised the two-week-long Textrum Spring/Summer ’24 at the beautiful design studio in Baddi (Himachal Pradesh). Designers, merchandisers, sourcing professionals from leading Indian brands, global fashion
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Manufacturing
Shailesh Sharma, Director – Connectivity and Products, SGS talks about growth strategies in India
Team Apparel Resources (AR) discusses with Shailesh Sharma, Director - Connectivity and Products, SGS about the factors that accelerate growth such as investment in R&D and improvement of technical expertise when too many hurdles are preval
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Manufacturing
Interview: No looking back for INVIYA® in India as it goes full throttle with the commencement of the new plant in Baddi
As INVIYA® recently commenced operations in its newly built plant (P3) in Baddi, Himachal Pradesh, Team Apparel Resources took the opportunity to have a freewheeling conversation with Shalendra Vasudeva, Chief Marketing Officer, INVIYA® S
