In a digital launch, India’s leading brand of intimatewear Dollar Industries Ltd. today unveiled its new corporate brand identity with film star Akshay Kumar.
This rebranding activity took more than a year of hard work and now the brand intends to give a message that it has everything for everyone in this product category.
Following the social distancing rules, the event took place digitally and film star Akshay Kumar and Vinod Kumar Gupta, MD of the company, shared their experiences and views about the company and new brand identity.
The company’s re-branding exercise is the result of a calculated decision to create a youth-friendly image along with an improved brand architecture and user-friendly interface.
The reinvigorated brand identity will assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders. The re-branding would ensure the brand responds to the market need for youthfulness and vigour.
Vinod Kumar Gupta expressed that irrespective of the negative impact due to lockdown, the company will soon recover in next few months.
He also added that this brand identity focuses on ‘Wear The Change’ is aligned with the company’s business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”
The company with a turnover of Rs. 1,030 crore, has a good presence in many overseas markets.
