In collaboration with Lakmē Fashion Week (LFW), Ajio, one of India’s leading fashion and leisure portals, unveiled the much awaited Asos transition range, which will only be sold on Ajio in India.
Asos debuted its newest transition range at the fashion show, which included a variety of dresses, skirts, shirts, pants, co-ord sets and more. Bollywood celebrities Tara Sutaria and Veer Pahariya were the show’s highlights as showstoppers.
“A Summer of Style at Lakmē Fashion Week with Ajio is a fabulous experience, celebrating a collection that blends global trends with modern Indian sensibilities,” Tara Sutaria said.
“Asos has always pushed the boundaries of fashion, and this collection is no different,” Veer Pahariya added
Three separate collections that appealed to various fashion tastes were offered by the Asos transition line.
Botanical Garden/Resort: A light-hearted, outdoorsy assortment ideal for summer getaways.
Pastel Stories: A dreamy colour scheme that exudes carefree style.
Monochrome: A striking black-and-white combination designed for modern minimalists.
Speaking on the partnership, Ajio CEO Vineeth Nair stated that Ajio is pleased to have joined up with Lakmē Fashion Week to launch Asos’ most recent collection in India. Asos’ transition collection is evidence of the company’s dedication to providing trend-forward, affordable fashion, and Ajio has long been at the forefront of introducing international fashion to Indian consumers.
India remains an attractive market for Asos, and the unique collaboration with Ajio has enabled it access a growing audience of fashion-forward consumers, said Michelle Wilson, Managing Director of Wholesale at Asos. Asos is thrilled to have introduced the transition line during Lakmē Fashion Week, bringing new, international styles to India, and the response has been incredible.
