As the company focusses more on India, the French luxury fashion brand has appointed Bollywood star and actor Ananya Panday as its first brand ambassador for the Indian market.
Ananya Panday shared her excitement on Instagram, expressing her gratitude and enthusiasm for beginning her journey with Chanel. She highlighted becoming the first brand ambassador for and from India, calling it a dream come true.
Panday recently wore a Chanel outfit to the brand’s 2018 Cruise Collection runway show in Paris, France. The actor has worn Chanel clothing to a number of events and attended a fashion show in 2024.
Chanel stated that Ananya represents a generation defined by evolving tastes and strong, independent identities, navigating the world with curiosity. The brand added that her values align closely with Chanel’s, making her an ideal representative for the house.
Chanel was one of the first high-end brands to arrive in India in 2005. Since then, it has established a subtle but consistent presence throughout the nation, with three retail touchpoints at airports, a fashion boutique in New Delhi, seven fragrance and beauty outlets spread around cities including New Delhi, Noida, Gurugram, Mumbai, and Bengaluru, and the introduction of e-commerce last year.
