Premium Indian socks brand Balenzia has launched a new store in New Delhi’s Select Citywalk mall. This will be the company’s 11th bricks-and-mortar outlet and will serve to expand its store footprint.
The launch of this newest store is a part of the company’s offline expansion strategy, making a mark in the legwear industry.
“I am thrilled to announce the launch of our exclusive brand store at Select Citywalk. Select Citywalk is an unparalleled destination experience for consumers in Delhi and India, and we are ecstatic with the launch of our 11th store in India, and our 2nd store in Delhi. This launch truly marks the continuation of Balenzia’s expansion and showcases the brand’s success in retail and commitment to its digital strategy. The store showcases an incredible range of novelty, athleisure, casual and formal socks, allowing consumers to express their individuality, style and taste,” commented Shruti Gupta, Head of Strategy, Balenzia on the new launch.
She added that the brand has seen consistent offline and online growth and that the company plans to expand its license portfolio and that its growing offline presence will keep expanding.
