Fashion Brands Adapting To Changing Retail Scenario: A Bet On Small Format Stores

by Tanya Krishna

23-September-2019  |  12 mins read

Blackberrys store
Blackberrys believes in playing with the merchandise mix at its small format store.

While retail is all about being present at the right location for the right set of customers, the retailers have understood the relevance of sizes while opening an offline store and are slowly moving past the notion that ‘bigger is always better’.

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