After the success of Westside and Zudio, Trent has launched a new fashion brand, ‘Burnt Toast’, opening its inaugural store in Bengaluru as a strategic move into the fast-growing youth fashion segment. The 2,500 sq.ft. store offers a vibrant and budget-conscious collection aimed at fashion-forward consumers.
P. Venkatesalu, Managing Director of Trent Ltd., said the choice of Bengaluru for the debut was driven by the city’s dynamic youth culture and evolving fashion sensibilities, making it the ideal home for Burnt Toast. He noted that the brand seeks to connect with young voices who not only follow trends but also shape them.
According to the company, Burnt Toast features thoughtfully designed, affordable, trend-forward pieces that align with the global aspirations of today’s youth. Inspired by the belief that extraordinary things can emerge from the unexpected, the brand blends contemporary trends with effortless ease, offering styles that transition seamlessly from casual outings to curated occasions, always with a sense of fun and connection, the company added.
