Creative Mills Limited, a textile producer with a solid emphasis on innovation, has welcomed Ashish Mehrishi as its new Chief Executive Officer. The change in leadership is a critical move in the company’s strategic drive to speed up its transformation, push for innovation, and increase its presence in international markets.
Mehrishi has over 30 years of industry experience in the field and has served in top leadership positions in India’s textile and apparel industry. He has most recently worked as CEO of BRFL Textiles Pvt. Ltd. He was Chief Marketing Officer for Apparel Fabrics and Home Textiles at Birla Century before this, and was also Director of Birla Advance Knits. His professional experience encompasses landmark positions at Alok Industries and Indo Rama Synthetics, wherein he headed significant operations, product innovation, and market development initiatives.
Creative Mills runs one of India’s most sophisticated, fully integrated processing units for fabrics, manufacturing a huge gamut of high-demand fabrics ranging from 100 per cent cotton and cotton blends to polyester microfibres and CVC products both in dyed and printed forms. The company caters to a wide range of categories such as fashion, lifestyle, and home textiles.
With Mehrishi at the helm, Creative Mills intends to increase manufacturing capacities, extend its international reach, and invest in product innovation and sustainability. The company is set to become a major force in the transformed textile value chain and a go-to partner for brands globally.
