Paramount Clothing, Ludhiana is on an expansion mode, investing Rs. 10 crore to start a new factory of 1,000 machines for its new product category kidswear. The factory spread over 25,000 square feet area is near completion and in February 2013, the company will launch its first kidswear range, shares Rakesh Kapoor, MD of the company with Apparel Online. Exporting mainly to US and EU, Paramount Clothing is manufacturing menswear and on the insistence of existing buyers, the company has decided to get into kidswear. “With our strong relations and quality products, our buyers were asking since a long time to supply kidswear, but we were always short of capacity, so we decided to start a new factory for the new product category,” says Rakesh.
Paramount is among the few companies that has seen growth, with projections of over 100 per cent growth this year. “No doubt business is slow, but it is not shut down and if you can compete on buyers’ need there is no dearth of orders,” reasons Rakesh. Paramount Clothing has a total turnover of almost Rs. 85 crore in which Rs. 25 crore comes from domestic sales from its brand W&T (Wilkins & Tuscany), which offers complete range of menswear including tees, jacket and denim. The new range of kidswear will be supplied to both the domestic and international markets.
