In an exclusive interview with Apparel Resources, Sumit Jasoria, Founder and CEO of NEWME, revealed that over 600,000 Gen Z women across India have already embraced their brand, with a goal to connect with an additional one million Gen Z wo
Business
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Retail
AR Brand To Watch: Gokyo: Bridging the gap in India’s outdoor clothing market with premium outdoor performance apparel
Gokyo focuses on apparel and accessories, with its product spectrum catering comprehensively to outdoor enthusiasts. The brand offers a diverse range from trekking pants to winter jackets and accessories such as socks and backpacks.
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Retail
“Consumers shift focus from price to performance”: Amisha Jain, SVP & MD, South Asia, Middle East & Africa, Levi Strauss
In an exclusive interview with Apparel Resources, Amisha Jain discusses the brand's growth trajectory, emphasis on sustainability, understanding the psychology of Indian customers and more.
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Sustainability
Grasim and Usha Yarns collab to offer sustainable solutions for brands: Anurag Gupta, MD, Usha Yarns
Usha Yarns caters to a diverse clientele comprising prominent global apparel retailers across various segments, from mass retail to high fashion, all sharing a common goal of integrating recycled materials into their products.
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With an economy revving up to be the fastest-growing, backed by solid domestic demand and top-notch infrastructure, India is quickly becoming the go-to hotspot for luxury brands.
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Sustainability
AO Debate: Sustainability vs. Cost – Striking the Right Balance in Garment Manufacturing
The reality in the Indian market is that consumers appreciate sustainability but are often unwilling to pay extra for it. Consumers appreciate sustainability but are often unwilling to pay extra for it.
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In an exclusive interview with Apparel Resources, Sudhir Dhingra, Owner of Orient Craft Ltd., shares insights from his nearly five decades in the garment industry, lessons learned, his future plans and his perspectives on advancing the indu
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The Indian fabric and yarn industry is primed for growth, bolstered by enhanced infrastructure, raw material self-sufficiency, a strong presence throughout the production process and renewed emphasis on innovation and market access.
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With over 500 million workers in the garment industry, of which 90 per cent are in the informal sector, the living wage initiative aims to uplift millions from poverty and safeguard their well-being.