Gurugram-based Stylox Fashion, a North Indian denim and casualwear brand founded in 2019, has ambitious ambitions for its offline retail journey as it seeks to make a name for itself in the very competitive Indian menswear sector. After using a franchise-first strategy to grow quickly, the company now has 50 locations throughout North India and plans to double its reach in the next five years.
Ritika Mehra and Vishal Mehra co-founded the company, which aims to reach 500 locations by FY ’30 by opening 100 new locations annually. Stylox’s strategy of supporting small-scale stores and expanding into Tier-2 and Tier-3 cities, where demand for value-driven fashion is rising, is the foundation of this expansion push. The founders stated, “Every new store is an opportunity to empower local retailers, create community engagement and strengthen our omnichannel presence.”
Stylox has achieved financial milestones in addition to expanding its stores. In FY ’26, the company hopes to double its sales, which was Rs. 11 crore (US $ 1.23 million) in the previous fiscal year, to Rs. 22 crore (US $ 2.47 million). The growth will be supported by a stronger direct-to-consumer (D2C) push and visibility gained from its recent exposure on OTT platforms. Stylox says that its revenue has almost doubled in the last three years, providing a strong basis for the company’s next growth phase.
The creators credit this momentum to a combination of fast design cycles, high-quality denim at reasonable costs and a franchise-first business strategy that contributes to affordability and relevancy. “A special blend of high-quality products, retailer empowerment and strategic visibility through digital and media platforms has driven our trajectory,” they stated.
Stylox is getting ready to enter the worldwide market while fortifying its position in India. In response to global demand, the company previously exported its goods, and at present, it is actively investigating foreign markets. The creators clarified, “Our in-house manufacturing and scalable supply chain position us well to serve global markets, particularly as Indian apparel brands gain prominence worldwide. ”
