Actress Rashmika Mandanna has joined Janasya, an ethnic wear clothing line, as its brand ambassador in an effort to reach more of the firm’s target demographic among young Indians.
In regional and national marketing campaigns aimed at India’s young consumer base, the actor would be shown supporting the brand’s goods.
Commenting on the association, Vinay Kanodia, co-founder of Janasya in a statement said, “We are excited to begin this remarkable journey with Rashmika Mandanna. Her flawless sense of fashion and fashion-forward approach perfectly encapsulate our brand spirit. Together, we want to design a collection that is unparalleled and pushes the boundaries of modern fashion while capturing the spirit of Indian history.”
Rashmika Mandanna added, “I have been an enthusiastic supporter of Janasya for a while, so I was overjoyed when they asked me to be their brand ambassador. I find it very admirable that they come up with such exquisite clothing that is both fashionable and reasonably priced.”
Janasya sells its products from its website and other leading e-commerce platforms.
