Air India, the national airline of India, has partnered with prominent fashion designer Manish Malhotra to design its new uniforms for its employees including cabin crew, cockpit crew, ground and security staff. After the takeover of the company by the Tata Group it is slowly transitioning through a phase of modernisation for a new global identity.
According to Campbell Wilson CEO and managing director of Air India “Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage, and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India.”
Similarly, Manish Malhotra expressed, “It’s an absolute honour to collaborate with Air India, our national flying ambassadors. Reimagining their uniforms is the onset of a journey of joy and collaboration, and I am excited to embark on it.”
The new uniforms designed by the designer will be launched by the end of 2023.
