Just F, female fitness and fashion brand launched by Bollywood actress Jacqueline Fernandez, will be available on Amazon as part of its much-hyped Prime Day event set to start from today,for a span of 36 hours in India.
Sports bras, tops, shorts, skirts, tights, tracks, dresses, sweatshirts and jackets will be offered by Just F under its athleisure range. These products will be available between Rs 1,000 and Rs 3,000.
The brand is co-owned by Mojostar, a Mumbai-based company that partners with celebrities to co-create genuine, influential native lifestyle brands and boasts of a robust in-house capability of design, product development and supply chain.
Just F will be officially launched on July 17 while pre-booking for the brand can be done on July 16.
“Now Just F brand will be available at the doorsteps of women from all across the country with Amazon Fashion,” Jacqueline Fernandez was quoted as saying in media report.
“Its delightful moment for us to launch the much awaited Just F by Jacqueline Fernandez exclusively on Amazon Fashion,” stated Arun Sirdeshmukh, Head – Amazon Fashion.
More than 200 exclusive products are expected to be launched during the Prime Day event which begins at 12 p.m. on July 16. The retailer has started promoting its much-awaited event by setting up virtual reality (VR) Amazon Prime Day experience zones in shopping malls in selected cities such as Bangalore, Delhi, Mumbai, Chennai, and Kolkata.
