Aurelia, the ethnicwear brand by TNCS, has teamed up with Disha Patani for its latest campaign ‘Be your own beautiful’.
Built around the desire to encourage women to embrace themselves without the pressure to look a certain way, the brand has released a digital film of the same on social media.
The campaign also encourages women to challenge societal jibes that cement stereotypes against women. Being comfortable in your own skin is what it aims to teach.
Commenting on the campaign, the brand ambassador of Aurelia, Disha Patani, said “‘Be your own beautiful’ is something I truly believe in because it shows that you are beautiful just the way you are and nothing else matters.”
The brand has nearly 200+ exclusive brand outlets. Besides, there are over 800 large-format store outlets spread over 100 cities in India and 5 outlets outside India.
For a look at the ad campaign, visit https://www.youtube.com/watch?v=k7bDusv7GfM
