Clovia, a leading D2C fashion, lingerie and personal care brand – has opened its first exclusive brand outlet at DT Mega Mall, Gurugram.
The 757 square feet store houses the complete range of Clovia’s lingerie, sleepwear, activewear as well as the newly launched Skivia range of personal care products.
The brand currently has 40 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for the second half of 2022.
The brand says this new store is part of the company’s nationwide expansion plan to open 150 EBOs by the end of this year.
Commenting on the launch, Pankaj Vermani, Founder and CEO, Clovia said, “We are extremely delighted to launch our 41st exclusive outlet. Clovia has been at the forefront of offering an unparalleled D2C as well as offline retail experience to its patrons. We constantly engage and interact with our customers to seek feedback on the products and accordingly innovate our product offerings for them. With the opening of our first Exclusive Brand Outlet in Gurugram, we aim to reach out to more consumers by offering an omnichannel experience, who look for an enhanced shopping experience and not just make a purchase.”
It’s worth noting here that Clovia organises regular meet-ups at its stores for its customers to let them experience the brand’s latest collections. The strategy gives the brand an opportunity to engage with the customers and trigger conversations around pain points, suggesting solutions and then seeking feedback on the products used.
