Continuously focusing on various types of new developments, Bewakoof.com, India’s leading D2C fashion brand, has partnered with Coca Cola to launch an exclusive merchandise range Joy, including fashion apparels like joggers, T-shirts, footwear – flip flops, slippers and backpacks for men, women and all gender.
In a statement, the company informed that Bewakoof x Coca-Cola is a beautifully crafted & edgy capsule collection showcasing its love for the 135-years-young sentiment that is ‘Coca-Cola’ – a global brand that provides billions of moments of refreshment every day.
The designs on the product range have been inspired by Coca Cola’s bold red, white and black colours. They are inspired from classic Coke bottles, which is nostalgic to Coke’s fans here who love a retro touch in their wardrobe also. Both the brands are great tastemakers.
With this collaboration, the companies tried to capture the unique identities and DNAs of both the brands.
Prabhkiran Singh, Founder and CEO, Bewakoof says, “Coca Cola is one of the few global brands which is as relevant as it was a century ago. Most of us have grown admiring, and launching their collection for our customers is an absolute delight. Our brand has always stood for expressions and we believe ‘Taste the Feeling’ is such a powerful expression that it has taken the brand Coca Cola beyond being a beverage brand.”
Amit Mahajan, Director, Design & Buying, Bewakoof says, “In this collection, we tried to bring to life some of the things people love about both of the brands – self-expression and fun. We stand by the vision of spreading hope and positivity, which our consumers will enjoy sharing with their friends and family.”
