Myntra on-boards renowned actor and style icon Samantha Ruth Prabhu’s brand, ‘Saaki’, which is an affordable and stylish women’s apparel label.
Saaki, considered to be an extension of Samantha’s personal style, has the privilege of having her as the brand’s creative soul and driving force. The ensembles from Saaki offer indo-fusion outfits that are trans-seasonal, with functionality, timelessness and quality at its core and will be available on Myntra.
Launched in 2020 by Samantha and founded by former Miss India runner-up Sushruthi Krishna under her brand banner – Merch Brands – Saaki caters largely to the modern Indian women in the age group of 23-40 years.
Saaki is offering womenswear and kidswear ranges on Myntra, with over 200 options that include kurtas, kurta sets, dresses and trousers.
On this development, Samantha said, “Saaki has been my dream project for a very long time, and both Sushruthi and myself have worked to see this to fruition. Saaki is a community of modern independent women and is for those who celebrate each other, respect each other, cheer their strengths and differences and let their individuality shine through.”
Padmakumar Pal, VP and Business Head, Apparel, Myntra, said “Influence of celebrities on fashion is an undeniable worldwide phenomenon. Saaki is sure to stand out owing to Samantha’s presence and aura that commands a large, diverse and dedicated fan following across the country, who constantly try to seek inspiration from her wardrobe choices.”
