According to the latest report by IMARC Group, titled “India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the Indian lingerie market is expected to exhibit a CAGR of 13.13 per cent during 2022-2027.
It is to be noted that the market in India is primarily driven by the increasing preference for personal hygiene.
Moreover, the rising number of female workforce participation across the country, along with consumer preference shifting towards trendy intimatewear, bridal, sports and regular lingerie products, is impacting the market growth favourably.
In recent years, social and cultural movements, such as inclusivity, diversity, positivity and sustainability, are significantly supporting the demand for lingerie in India.
Apart from this, the proliferation of organised retail channels across the country is positively influencing the Indian lingerie market. This is attributed to the emergence of numerous stores in specialty formats, hypermarkets/supermarkets and online lingerie retail stores.
