FASO, a leading underwear and athleisure brand of Coimbatore-based leading vertically integrated company KPR Mills Ltd., plans to expand its reach across the country.
The brand, launched in 2019, uses organic cotton and claims to give ultra-soft comfort and skin-friendly products. Currently, its main market is in South India only.
The company said that the preliminary feedback from the markets in southern parts of the country suggested that the FASO was well accepted, prompting the company to expand.
FASO also stated that boys and girls, aged between 15 and 27, would be the targeted customers. The company added that its vision is to ensure one pair of its products in every family wardrobe by 2025.
To attract more customers and spread the wings in additional retail counters, the company has also been offering lucrative price.
