Fashion brand Kraus Jeans has announced plans to open 20 new stores in 2026 as part of its ongoing retail expansion strategy, while also exploring entry into the footwear category to diversify its product portfolio.
The development coincides with the launch of a new outlet at Vegas Mall, strengthening the brand’s footprint in North India.
Commenting on the expansion, founder Ravi Punjabi stated that the company’s exclusive brand outlets enable it to present the full Kraus experience, including a wide range of denim fits as well as the craftsmanship and innovation underpinning its products. He added that strong customer loyalty has continued to support the company’s expansion into new markets and expressed enthusiasm about bringing the brand experience to shoppers in Dwarka.
Kraus Jeans currently operates 27 exclusive brand outlets across India and has opened 16 stores in the ongoing financial year 2025–26. The brand offers more than 100 denim styles across its labels and is now aiming to broaden its casualwear portfolio through the introduction of sneakers and other footwear categories.
The planned expansion reflects a broader trend among apparel brands to strengthen physical retail presence while diversifying product offerings to capture evolving consumer demand.
