Leading denim lifestyle apparel company Levi’s has opened two recently renovated ICON stores in Mumbai: one is located inside the Infiniti Mall in Malad, while the other is located along the busy Linking Road.
Customers of Levi’s may anticipate an improved shopping experience as a result of this change, with a greater selection of products situated in areas where they typically shop. This occurs while the company keeps up its direct-to-consumer strategy and growing momentum in important global regions.
With 6,000 square feet of remodelled space, the Levi’s ICON shop on Linking Road offers larger trial rooms, lounge areas, and an expanded assortment of men’s and women’s clothing, including the iconic 501® and Trucker Jacket. Trend-focused merchandise is on display, including versatile tops, men’s advanced stretch denim, and women’s flare and straight fits. The enhanced product display of Levi’s products is made easier for customers to identify and explore their favourite designs thanks to the extra space.
One of Mumbai’s main retail shopping locations, the expansive Infiniti Mall, is home to the recently renovated ICON store in Malad. With 6,334 square feet of space, the new store provides a larger selection of products and an improved shopping experience for customers with improved visibility. In order to meet the varied needs of Levi’s consumers, the new store has areas for cargo pants, joggers, chic fits and a special area for the premium Redloop range. There is also a customer lounge and a customisable tailor shop.
Hiren Gor, General Manager, South Asia at Levi Strauss & Co, commented, “The reopening of our flagship store on Linking Road and the upgraded store at Infinity Mall Malad are significant milestones in Levi’s expansion across Mumbai.”
The Kinetic & Moving Indigo Ombre, a visual display showcasing the brand’s contemporary shop concept, is a prominent component of the stores. Levi’s Tailorshop services will be available at both the Linking Road and Malad locations, giving denim enthusiasts access to a wide range of personalisation and customisation choices. Customers are welcome to explore a world of customisation options, ranging from the ability to enrich and enhance their favourite pair of Levi’s with embroidery, patchworks, pins, and more, to repair and alterations services.
