Shubham Gupta, Founder of Bonkers Corner, gained hands-on experience in the fashion industry before launching Bonkers through white labelling, which gave him a deep understanding of product, quality and consumer preferences. His journey has been shaped by discipline, obsession and a belief that work is worship. Bonkers Corner is known for its eclectic range of garments and accessories, blending contemporary styles with bold designs and the brand currently operates stores in nine locations, including Mumbai, Pune, Lucknow, Guwahati, Indore, Ahmedabad and Bengaluru. The bootstrapped brand, which closed the last fiscal with Rs. 100 crore in revenue, is eyeing to close this fiscal at Rs. 140 crore and plans to take it to Rs. 200 crore by next fiscal year-end.
Define Success
Success, to me, is the result of discipline meeting obsession. It’s about showing up every day, without excuses, to build something that matters. Bonkers is not just a business – it’s proof that discipline and passion can move culture.
Travel and Exploration
Whenever I travel, I look at it through the lens of fashion and culture. Streetwear is born from the streets and exploring new places helps me pick up cues, ideas and energy that I can bring back to Bonkers. Travel isn’t downtime – it’s inspiration.
Favourite Food
Food is fuel – I don’t overthink it. But pizza will always be my guilty pleasure.
Role Model
Ratan Tata
One Superpower You Wish You Had
To function without sleep. Imagine how much more I could create with those extra hours.
Thoughts on AI
AI is a game-changer. If used right, it can redefine personalisation, customer experience and even design in fashion. For Bonkers, it’s an opportunity to stay ahead of the curve.
Advice to Young Professionals
Forget shortcuts. Put in the hours, stay obsessed with your craft and let your work consume you. That’s how you build something that lasts.
Thoughts on Work-Life Balance
I don’t believe in work-life balance. My work is my life. For me, work is worship—and Bonkers is everything I want to build, grow and live for.
Life Mantra
“Discipline fuels obsession. Obsession builds legacies.”
Daily Routine
My routine reflects discipline. I wake up early, plan my day around Bonkers and stay laser-focused until late hours. From retail expansions to tech integrations and product innovations, my entire day revolves around driving the brand forward. Even my downtime is about ideating and problem-solving. Work is worship and discipline is how I worship it.
Must-Watch Movie/ Show
Mahabharat – The Series
Must-Read Book
Bhagavad Gita
Passion and Hobbies
My biggest passion is building Bonkers. Beyond that, I’m into sneakers, fashion and design, all of which tie back into the brand. For me, work and passion aren’t separate – they’re one and the same.
Favourite Car
Fortuner
Bucket List
- Make Bonkers a global streetwear leader.
- Create an ecosystem celebrating Indian youth culture worldwide.
- Build something that disciplines itself into lasting beyond me.
- Build something for all the strays around; give them a better living.
