Les Petits, the renowned luxury fashion brand for children, has recently diversified its offerings by introducing a new toy category, aiming to enhance the overall experience of children. This strategic expansion aligns with the brand’s vision of providing a comprehensive one-stop shopping destination for kids.
Les Petits has consistently worked towards creating an ecosystem that offers diverse products from leading international brands under a single roof. In line with this proposition, the brand has now ventured into the toy segment, breaking the traditional market boundaries and reshaping the perception of the kids’ industry. By integrating toys with their existing range of kidswear, accessories, and furniture, Les Petits is revolutionising the concept of a unified shopping experience.
Les Petits has partnered with esteemed international brands like Janod, Leblon, Kid Made Modern, Dwinguler, Doodle Hog, Play Shifu, and Jar Melo to bring a premium selection of products to its customers.
Additionally, the brand offers ground-breaking games based on augmented reality (AR) and extended reality (XR), promoting STEM skills and providing immersive learning experiences. As part of their continuous expansion, Les Petits has recently introduced a talking pen and a sound playmat, adding an innovative twist to the collection. The pen names the characters when placed on a specific area of the mat, engaging children in a unique and interactive playtime experience.
Speaking on the occasion, Swati Saraf, President, Les Petits said, “The addition of the toy section is another milestone that has been added to our accomplishment. As the brand was born out of the desire to reduce the hassles of the parents where they can go for end-to-end shopping for their kids, the recently added toy section leverages the various requirements of the kids in a single place. We wanted to bring our expertise to full use for providing enticing recreational products from premium brands, driving the overall development of the children. We are progressing in the segment with leaps and bounds where we have onboarded 7 brands in a span of less than 2 years. Keeping up the expansion, we plan to keep adding new products and categories in the future as well.”
The premium range of toys is now available on Les Petits’ official website and its stores are located at Phoenix Palladium (Mumbai), DLF Emporio, Vasant Kunj, and DLF Avenue, Saket (New Delhi).
Les Petits is a pioneering brand in the luxury kids’ fashion industry, offering premium apparel, accessories, and furniture from renowned international brands such as Versace, Moschino, Dolce & Gabbana, Fendi, and more.
