Myntra has expanded its platform to enable registered businesses to procure fashion, beauty and lifestyle products directly, offering GST-registered buyers input tax benefits. The company announced the development in a press release on Monday.
The move is aimed at addressing gaps in traditional wholesale procurement by allowing more streamlined bulk and small-volume purchases. The platform now provides access to more than 10,000 brands and 40 lakh SKUs, along with GST-compliant invoicing, quality verification and delivery support.
Businesses will also be able to place flexible order sizes, including single-unit purchases, reducing layers in the supply chain and simplifying procurement.
Bharath Kumar BS, senior director for revenue and growth at Myntra, said the initiative would strengthen the ecosystem by addressing key challenges of transparency and credibility for brand partners, while improving supply reliability for business shoppers and, in turn, their end users.
The rollout is being implemented in phases. The first phase, already live, enables GSTIN validation at checkout. The second phase will introduce bulk-order handling, brand-level order requests and dedicated supply chain support for B2B buyers.
