Reliance Brands Limited has appointed Priyanka Chauhan as vice president of Ajio Luxe, strengthening the leadership team of its premium digital fashion platform.
In her new role, Chauhan will be responsible for reinforcing Ajio Luxe’s market positioning, driving business growth and enhancing the overall luxury shopping experience for consumers.
Chauhan brings extensive experience across e-commerce, omnichannel retail, marketplace operations and category management. Prior to joining Reliance Brands, she was associated with Bestseller India, where she led marketplace, omnichannel and quick commerce operations for brands including Jack & Jones, Vero Moda and ONLY. During her tenure, she played a key role in scaling partner-led online businesses and expanding the company’s digital and omnichannel capabilities.
Earlier in her career, Chauhan worked with Ritika Private Limited (Ritu Kumar) as senior manager for e-commerce, where she contributed to the development and execution of the brand’s online growth strategy. She also served as associate category manager at Snapdeal, managing the kidswear category and gaining experience in large-scale marketplace operations and category planning.
She began her professional career at Gap Inc. as a merchandiser, working on Old Navy’s women’s and men’s knitwear categories. The role provided her with a strong foundation in merchandising, product planning and global retail operations.
With her background spanning premium brands, digital marketplaces and omnichannel retail, Chauhan is expected to play a key role in strengthening Ajio Luxe’s presence in India’s growing luxury fashion segment.
