Italy-based luxury brand Salvatore Ferragamo has inked a long-term pact with Reliance Brands Limited-owned Genesis Luxury in a bid to expand its presence across India. Genesis Luxury will be the official brand to retail Ferragamo products across categories in the country.
The Italian brand has begun revamping operations in its current stores in the country, recently refurbishing one of its stores in DLF Mall in the capital by adding a new interior concept and product sections.
Micaela Le Divelec Lemmi, CEO, Salvatore Ferragamo Group told the media that India is a market with high development potential and could offer interesting growth rates in the coming time.
It is pertinent to mention that earlier this year, Reliance Brands acquired a majority stake in Genesis Luxury.
“We are extremely thrilled to collaborate with Salvatore Ferragamo, one of the most well-known luxury brands across the globe. Salvatore Ferragamo will bring great value to the Genesis portfolio with its 90-year old heritage of innovation and Italian craftsmanship.” – Sanjay Kapoor, President, Genesis Luxury elucidated.
Apart from the Italian luxury brand, many leading global brands such as Bottega Veneta, Armani, Dolce & Gabbana and Zegna have also partnered with Reliance Brands in a bid to expand their presence across India.
