Shoppers Stop, India-based retail chain owned by K Raheja Group, has collaborated with IPL (Indian Premier League) team Chennai Super Kings (CSK) to retail its merchandise.
A wide range of CSK merchandise such as T-shirts and jerseys with graphical prints and quirky slogans and accessories like caps, bags and flip-flops will be retailed at Rs. 399 across 34 Shoppers Stop stores.
Similar exclusive brand partnerships with Desigual, Wrogn, RS By Rocky Star, Femina Flaunt, and Love Genration) are also in place already.
Mumbai, Pune, New Delhi, Kolkata, Hyderabad, Chennai, Jaipur and Bengaluru are the major locations where Shoppers Stop outlet are operational. Those who are not residing in the abovementioned cities need not to be worried as CSK merchandise will also be available on e-store www.shoppersstop.com.
“It gives us immense pleasure to announce exclusive access to CSK merchandise to our customers,” said Govind Shrikhande, Managing Director, Shoppers Stop who described the collaboration with CSK as a match made in heaven.
“It is exciting to become partner with CSK this IPL,” added Shrikhande.
“It is quite exciting to ink partnership with Shoppers Stop that shares the spirit of Chennai Super Kings in the manner it has won the hearts of millions of Indians,” said KS Viswanathan, CEO, Chennai Super Kings. He is confident that retailer would continue to do so by offering quality and comfort in future as well.
Markedly, the department store chain recently announced to make an investment of around Rs. 120 crores to give a boost to its retail business by adding more stores and renovating the current ones in the country.
