Indian fast-fashion brand The Indian Garage Co has launched two exclusive outlets in Hyderabad, located at Vanasthalipuram and Sarath City Mall, as part of its ongoing expansion across India.
The brand has received strong support from customers in Hyderabad through its e-commerce platform, and is optimistic that the region will embrace this new offline venture, said Alka Dembla, Head of Retail at The Indian Garage Co. in a press release. “At The Indian Garage Co, the focus is on delivering an exceptional shopping experience that combines style with accessibility. The opening of these brand outlets in Hyderabad is a key milestone in the company’s efforts to connect with fashion enthusiasts nationwide.”
The Vanasthalipuram store, spanning 2,300 square feet, is already operational, while the Sarath City Mall outlet, covering 3,746 square feet, will open on February 15. The company aims to reach 100 physical stores across India and expects offline sales to contribute 30% of its total revenue over the next three to five years.
“These stores showcase the commitment to offering vibrant spaces where customers can explore, engage, and shop in style,” Dembla added. “The company is excited to embark on this new phase and continue expanding its presence in key markets across India.”
Founded by Anant Tanted in 2012, The Indian Garage Co operates with a direct-to-consumer “House of Brands” model, which includes three labels: The Indian Garage Co, FreeHand, and HardSoda. The brand primarily targets Gen Z consumers in India.
“We aim to create immersive shopping experiences to bring our unique fashion vision to even more customers,” said Tanted. “As we expand our offline footprint across India, we’re committed to reshaping the retail fashion scene and paving the way for our future growth in international markets.”
