Indian innerwear brand VIP Clothing has ventured into a new niche with its collection of branded handkerchiefs while simultaneously strengthening its foothold in the footwear market, particularly in the semi-premium socks category.
This strategic move aligns with the company’s vision to transform unbranded daily essentials into recognized and trusted brands.
Sunil Pathare, Managing Director of VIP Clothing Ltd. said that they are eyeing to replicate the success they have achieved with the innerwear segment in the branded handkerchief market as well. The key focus of the brand will be to provide ‘high-quality, stylish, and trustworthy handkerchiefs’ to the buyers, the Managing Director added.
The expansion into the handkerchief market marks a significant diversification for VIP Clothing, which has traditionally focused on its core innerwear business. This move, along with the continued growth of its footwear and accessories division, will further solidify the company’s position in the Indian consumer goods market.
VIP Clothing Ltd., listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), operates from its registered office in Andheri East, Mumbai.
