Amidst the challenges times the world is going through, women apparel brand W has unveiled a social media campaign ‘W for Wonder Woman – Celebrating Sheroes’, celebrating the real women and their endeavours to make the world around them a better place.
The intent of the campaign is to recognise and celebrate women next-door or around us, who are making no claims to change the world and yet meaningfully impact the lives of people around them with their empathy and dedication. The idea behind the campaign is to acknowledge the otherwise anonymous heroes who have demonstrated the grit to go beyond in order to serve humanity.
The brand has also identified few of these inspiring women on its Instagram and Facebook handle. It narrated the stories and efforts of Dr. Sushila Kataria, Sameeksha Thakur, Anupama Jadwani and Sakshi Kumar who are treating the COVID-19 patients and feeding more than 200 people everyday.
Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co. Ltd., said, “We all celebrate achievers and people who have made it big in life. But very often, we tend to overlook the people around us who are compassionate towards humanity and do their bit despite the challenges and responsibilities life throws at them. We noticed there are women who do not claim to make a big difference in the society, but simply chose to impact at least one life positively, whenever and wherever they can. Exhibiting such mettle amidst a global pandemic, these Sheroes and their contributions are praiseworthy. We at W are amazed by their grit and through this campaign we salute these ladies, for inspiring and making us believe that the world would become a better place if each one of us demonstrated the same enthusiasm.”
W is standing up for these women who have turned out to be champions during these extraordinary times. The brand is also encouraging people to tag and share stories of such amazing Sheroes in their lives.
